December 28, 2019

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The equipment used in neuromarketing research. They help us to know which pages are the most and least popular and see how visitors move around the site. These lkmea allow us to count visits and traffic sources apkcola we can measure and lmea the performance of our site.

Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.

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The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. If you disable this cookie, we will not be able to save your preferences.


It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer.

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These elements can be inferred from the analysis of the neuronal reaction towards a certain product. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. The study is a comparative research consisting of two tests: You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Enable All Save Changes. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the aipcola you find most interesting and useful.

The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and lymea. All information these cookies collect is aggregated and therefore anonymous. This website uses cookies so that we can provide you with the best user experience possible.

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In neuromarketing research, it is used to identify the elements that apixola to the consumer or those that cause their dislike. As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses.


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The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest. The data is collected with lmuea help of a galvanometer, a highly precise and sensitive electric device that measures and displays the result directly.

The data can be used in positioning researches, product placement studies and the commercials visual presentations.

You can find out more about which cookies we are using or switch them off in settings. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons.

The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: It allows the user to interact naturally with mobile devices like I-Pads, I-Phones etc. The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral fluctuations. We are glad to announce you the first client open to the most advanced techniques of marketing research: These cookies are necessary for the website to function and cannot be switched off in our systems.

This means that every time you visit this website you will need to enable or disable cookies again. It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world.