Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.
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Oct 24, Nick Ertz rated it really liked it. People don’t pick the first thing by nature. Games Stores Play While the Euphoria story is presented as a straightforward if very sophisticated and complex example of building a product brandwashe customer emotions, most of the book focuses on what Lindstrom sees as manipulation of consumer perceptions.
This book is making me think twice and even 3 times about everything I do, think, and most of all, buy!
Brandwashed by Martin Lindstrom | : Books
I really enjoyed this, and recommend it to anyone who brandwashsd interested in marketing strategies. Time isn’t a research journal, and any academic studies reported in Time were reported in an academic or professional journal first. Even though marketing tactics are shameless and soulless consumers behave like lemmings, going along with the crowd, influenced to do whatever lindstroj told, never asking important questions about purpose and meaning.
Peddling Panic and Paranoia – Why fear sells 3. The book is a good read if you are a shopaholic addicted about the brands. This is a very disturbing book, especially to someone like me who resents how marketing professionals use deceit, cunning, and data mining to manipulate us to buy things we really don’t brndwashed and to keep us loyal to certain brands and stores. Learn more at RogerDooley. Let’s not bring up the fact that he talks about the fallacy of nostalgia in the book, in that we always remember the past rosier than it really was.
There were lidnstrom things in here that might be true, but I can’t trust the book any more. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. It is not everyday that an expert can go against the grain brndwashed share all the information to the everyday folks — which Martin has so generously done so.
But I don’t know anyone who thinks marmalade linrstrom “fresh” as they suggest everyone does. At any rate, it’s not often that you run across a book that changes the way you look at things. Keep a few more secrets.
The author states that people are more likely to make a “green” purchase in the store where people can see them, and less likely to do so online, where they are unseen. He’d rather people go to the bank for their banking, the hardware store for their tools, the grocery store for food, and the barber shop for their haircut.
Sounds like even legitimate neuroscientists are being taken to task for being too quick to publish startling findings that might not hold up under rigorous statistical analysis. This searing expose introduces a new class of tricks, techniques, and seductions—the Hidden Persuaders of the 21st century—and shows why they are more insidious and pervasive than ever.
It has nothing to do with cleanliness, especially in a familiar bathroom, like one at work. This chapter taught me that FDA rules actually contributed to consumers making ignorant decisions by being so permissive with its guidelines and policies I stopped reading this book about two chapters in because it seemed to be full of hooey.
Martin has changed the way I view brands and consumer behaviors. Is this manipulation, or giving consumers what they want? The fragrance was then further refined by taking female subjects into a dark maze of rooms where they could experience variations of the scent in complete isolation.
This should be required reading for consumers. Refresh and try again. Not everyone chooses the second stall in a public restroom because they, mistakenly, think it’s cleaner. It offered nothing new that common sense couldn’t already tell you, but in a way that makes the marketing world look like Montgomery Burns while the rest of us are Ralph Wiggumses.
Lindstrom thinks that people like myself with conditions that Big Pharma capitalizes on BIG difference from “makes up to sell medicine,” right?
It is no coincidence that Martin Lindstrom is the author of both of those books. Lindstrom, who has spent much of his linstrom life advising companies how to build stronger brands, is in a unique position to show readers how well the process can work. Why does Coca-Cola always have drips of condensation in their bottled adds?
If you follow Lindstrom’s logic I would choose to face the door when I sit down at a restaurant because I think the seat is somehow cleaner than the other choices, but that doesn’t follow. Brandwashed really got me thinking and talking about marketing. Other times the author would have to keep the identity under wraps because he was sworn to secrecy. Apr 08, Anna rated it did not like it.
Hi Roger, thanks for a thoughtful review of the book, which was also good enough to stir up a lively debate. Mar 24, Nurlan Imangaliyev rated it really liked it Lindetrom Both techniques are very similar to those of Whole Foods.
Thanks for stopping by. Best place for a store’s entrance? Lindstrom approaches branding from a Chicken Little point of view where marketers have the most nefarious of incentives and consumers have the most simplistic responses. The book focuses on a different aspect of marketing in each chapter and the style and tone remain light, even as Lindstrom reminds us of how the flat where George Orwell wrote now has 32 closed-circuit cameras mounted within yards of it.
I am watching my 3 year-old for signs of branding, and I have to admit, it doesn’t look good. Lindstrom explains why you walk past masses of fresh flowers, a burbling water feature, and chalk-on-slate prices. We know the world is filled with advertising.